The Word

My article is "Water Wars: Bottling Up the World's Supply of H2O" by Joshua Ortega.
Now that that's out of the way...here's what's up!

First off, I noticed Ortega uses various degrees of overstatement.  For example he says, "you may find yourself going to war over your water."  As well as, "taking away your water is the same thing as putting a gun to your head."  I think these statements are effective.  They may be exaggerated, but that only get the reader thinking about what the potential possibilities could be concerning water.  It adds to the drama of the article!
Next, there are moments of imagery involved in making this article convincing.  Ortega uses words such as "looming", "scarce", "crisis", "war", and "necessity".  With the word looming, you can just picture the water crisis hanging over your head and it makes you anxious to listen to Ortega's solution.  Just the same with "looming", the other words paint pictures in your mind of frightening images making you eager to listen to Joshua Ortega's argument.  
Just some other small things I observed were a few rhetorical questions such as: "The issue can be distilled into a simple, opening proposition: tap or bottled water?" and "How can bottled water be contaminated and still be sold in the U.S.?".  These questions get the audience thinking about which type of water they would choose and other possible answers to Ortega's questions.  This also sets up a perfect opportunity for Joshua to provide his own answers to these questions.
Well...that's all I'm seeing so far so yeah.